Send bulk emails

Last updated

Send personalized emails to multiple recipients at once. Write your subject and content using HTML, add optional tracking tags, and choose to email a custom CSV list or all active users on the platform.

Open the Bulk Email page

  1. Open the Admin Panel.
  2. Click Bulk Email in the left sidebar.

The Bulk Email page displays all the fields needed to compose and send a personalized email to multiple recipients.

The Bulk Email page with subject, content, tags, recipients, and CSV upload sections
The Bulk Email page with subject, content, tags, recipients, and CSV upload sections

At the top, a How it works box summarizes the process: upload a CSV file with firstName and email columns, use the {{firstName}} placeholder for personalization, and emails are sent individually with a small delay to avoid rate limiting.

Write the email subject

  1. Under Email Subject, enter the subject line for your email.
The Email Subject field
The Email Subject field

Write the email content

  1. Under Email Content, enter the body of your email using HTML markup.
  2. Use the {{firstName}} placeholder anywhere in your content to insert each recipient's first name automatically.
The Email Content field with HTML markup and the {{firstName}} placeholder
The Email Content field with HTML markup and the placeholder

The content field supports up to 10,000 characters. A character counter is displayed below the field.

Add tags (optional)

  1. Under Tags (Optional), type a tag name in the input field and press Enter or click Add.
  2. Repeat to add more tags. You can add up to 5 tags per email.
The Tags field with input and Add button
The Tags field with input and Add button

Tags are used for Mailgun tracking and analytics. They help you filter and measure email performance in your Mailgun dashboard.

Choose recipients

Under Recipients, select one of two options:

    • Upload CSV — email a custom list of recipients. Select this option and upload a CSV file containing firstName and email columns.
    • All active users — email everyone on the platform. The card shows the total number of recipients (e.g. 44 recipients).
The Recipients section with Upload CSV selected and the CSV upload area
The Recipients section with Upload CSV selected and the CSV upload area

When Upload CSV is selected, a CSV Upload area appears below. Drag your CSV file into the upload area or click to browse. Click Download example CSV in the top-right corner of the upload area to get a sample file with the correct column format.

The Recipients section with All active users selected showing the recipient count
The Recipients section with All active users selected showing the recipient count

Send the email

  1. Review your subject, content, and recipient selection.
  2. Click Send Bulk Emails at the bottom of the page.

Emails are sent individually to each recipient with a small delay between sends to avoid rate limiting. Each recipient receives a separate email with their personalized content.

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